On September 30th, 2020, Amazon Pinpoint announced that customers can now trigger journeys based on an event generated by a user or endpoint. Journeys are multi-step campaigns that can be executed across channels like SMS, email, or push. Previously, journeys could only be triggered from a segment of your customers who shared the same attributes. Triggering a journey based on an application event, like adding a product to a cart or browsing to a specific page, enables organizations to create a more customized experience for users and improves the chance of them completing a high-value action.

Starting today, AWS Resource Groups is now available in the AWS China (Beijing) Region, operated by Sinnet, and the AWS China (Ningxia) Region, operated by NWCD. 

We’re excited to announce Amazon SageMaker now supports Apache Spark as a pre-built big data processing container. You can now use this container with Amazon SageMaker Processing and take advantage of a fully managed Spark environment for data processing or feature engineering workloads.

AWS Transfer Family is now available in the AWS GovCloud (US) Regions. AWS Transfer Family provides fully managed support for Secure File Transfer Protocol (SFTP), File Transfer Protocol over SSL (FTPS), and FTP directly into and out of Amazon S3.  

Starting today, Amazon EC2 On-Demand Capacity Reservations are now available in the AWS Local Zones in Los Angeles (LA), California. With On-Demand Capacity Reservations support for AWS Local Zones, customers can now reserve capacity for their Amazon EC2 instances for any duration.  

AWS Security Hub is now integrated with Alcide, Blue Hexagon, Palo Alto Networks VM-Series, and RSA Archer. Vectra AI’s Cognito integration with Security Hub is now available in AWS GovCloud (US). This brings the total number of AWS and partner product integrations available in Security Hub to 55. Further, KPMG is now certified as Security Hub’s first consulting partner. To learn more, visit the Integration pages in the Security Hub console and click on the “Configuration” link for the partner to learn more about the integration and how to set it up.  

Amazon Managed Streaming for Apache Kafka (Amazon MSK) now supports Apache Kafka version 2.5.1 for new and existing clusters. Apache Kafka 2.5.1 includes several bug fixes and new features, including encryption in-transit support for Apache ZooKeeper and admin clients (KIP-515 ). For a complete list of improvements and bug fixes, see the Apache Kafka release notes for 2.5.0 and 2.5.1 .

Amazon Managed Streaming for Apache Kafka (Amazon MSK) can now automatically expand storage of a MSK cluster, making it easier for you to continuously right-size the storage provisioned. Using Application Auto Scaling policies you set and control both the target cluster storage utilization threshold and a maximum storage limit. These policies will automatically trigger cluster-wide storage expansion by a required amount when the storage utilization threshold is exceeded. Automatic storage expansion is offered at no additional cost and can be used in all AWS regions where MSK is available excluding AWS Europe (Milan).

Amazon QLDB launches index improvements to create indexes on non-empty tables. QLDB Indexes accelerate data retrieval and previously, all indexes needed to be created at the time of table creation. As customer data volumes grow, new data access patterns are required to meet business and performance requirements. Now, customers can utilize QLDB’s index improvements to build new indexes on their existing tables, providing greater flexibility.

AWS CodePipeline Source Actions for GitHub.com, GitHub Enterprise Server, and Bitbucket.org now support cloning of your git repositories. With the new feature, when you create a connection to an external source provider in the Source Action, CodePipeline will clone the git repository to fetch the commit history and metadata.