Amazon Personalize now allows you to promote specific items in all users’ recommendations based on rules that align with your business goals. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations – no ML expertise required. Personalize currently recommends relevant items for each user or similar items to a given item based on interactions and metadata information. With this launch, you can define business rules to identify items that you want to promote across your user-base. You can also control the percentage of promoted content in your recommendations. For example, E-commerce customers can use this feature to fill 20% of recommendations with items marked as “on sale”. Similarly, Video-on-Demand customers can use this feature to fill 40% of their rail/carousel with linear/live TV content. Based on your business rules and definitions, Amazon Personalize finds relevant items for promotion and distributes them within user-specific recommendations.

In his book High Output Management, Andy Grove quoted, approvingly, a remark about group decision-making made by Alfred Sloan – the famous president, CEO and  chairman of General Motors over 30 years spanning the 30s, 40s and 50s. “Group decisions do not always come easily, “ said Sloan, “there is a strong temptation for the …

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There’s the growing applications processor market, a resignation from the board at SMIC, cloud computing, a teardown of the Apple M2-powered MacBook Air, and a look ahead to the next 20 years of IC evolution…

The post Most Read articles – AP market, MacBook Air M2, IC evolution appeared first on Electronics Weekly .

Now in its fifth year of awards, EW BrightSparks sees Electronics Weekly partner with RS Grass Roots to highlight the brightest and most talented young engineers in the UK today. Here, in our series on the latest EW BrightSparks of 2022, we highlight Arturas Matusevicius, an MSc Electronic Power Engineering Student at the University of Northumbria …

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Researchers from Skoltech, the University of Iceland, and the University of Southampton have demonstrated the formation of an odd never-before-seen entity from the realm of quantum physics: a cluster of optical vortices with periodic charge flipping. Fundamental studies of optical vortices hold the promise of applications in optical microscopy, quantum cryptography, enhanced-bandwidth optical communication, analog computation, and optical tweezers tech. The research was …

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The UK Space Agency (UKSA) has reported on the impact of its Space Accelerator programme 2021/2022, which was launched in March 2021 as a business acceleration programme for “high-potential” entrepreneurs. In total, it awarded £360,000 to the Accelerator and it reports that this “catalysed” a total investment of £8.79 million from other grants and investors. …

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EPC has introduced a 100 V, 35 A IC designed for 48 V DC-DC conversion used in high-density computing applications and in 48 V BLDC motor drives for e-mobility, robotics, and drones. The EPC23102 eGaN IC is capable of a maximum withstand voltage of 100 V, delivering up to 35 A load current, while capable …

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The heir to Samsung, vice chairman Jay Y Lee (pictured), has been pardoned for trying to bribe a South Korea president.- He is the grandson of Samsung’s founder  Lee Byung-chul and son of Lee Kun-Hee who was chairman if Samsung until his death in 2020, since when the chairmanship has been left vacant. It is …

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Siemens Digital Industries Software is to participate in the Rapid Assured Microelectronics Prototypes (RAMP) Phase II initiative. RAMP is a programme established by the US Department of Defense (DoD) to develop secure design and prototyping capabilities to demonstrate how the DoD can securely leverage state-of-the-art microelectronics technologies without depending on a closed-security architecture fabrication process …

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SMIC’s Q2 profit of $514 million was down 25% y-o-y thanks to a slow-down at its fabs due to Covid. Q2 revenue was up 42% y-o-y at $1.9 billion boosted by sales for chips for smart home applications. Q2 capacity utilisation dropped to 97% from more than 100% in Q2 2021. Q2 capex was $1.6 billion and …

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