AWS Network Firewall now supports reject as a firewall rule action so you can improve performance of latency-sensitive applications and improve internal security operations.

Amazon S3 Storage Lens now offers lower pricing tiers for customers with 25 billion or more objects, making continuous monitoring of large storage footprints more cost effective. Customers with hundreds of billions of objects will now see progressively lower prices, saving up to 40% on organization-wide storage monitoring.

AWS CloudShell is now a Health Insurance Portability and Accountability Act (HIPAA) eligible service. If you have an executed Business Associate Addendum (BAA) with AWS, you can now use AWS CloudShell for workloads that are subject to HIPAA compliance.

Amazon Kendra is an intelligent search service powered by machine learning, that enables organizations to provide more relevant information to customers and employees, when they need it.

Amazon Kendra is an intelligent search service powered by machine learning, enabling organizations to provide relevant information to customers and employees, when they need it. Starting today, AWS customers can use the new Amazon Kendra Google Drive Connector to index and search documents from Google Drive.

Today, Amazon Personalize is excited to announce a new Trending-Now recipe that will help customers recommend items gaining popularity at the fastest pace among their users. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations – no ML expertise required. User interests can change based on a variety of factors, such as external events or the interests of other users. It is critical for customers to tailor their recommendations to these changing interests to improve user engagement. With Trending-Now, you can surface items from your catalogue that are rising in popularity faster than other items, such as breaking news articles, popular social content or newly released movies. Amazon Personalize looks for items that are rising in popularity at a faster rate than other catalogue items to help provide an engaging experience. Amazon Personalize also allows customers to define the frequency at which it identifies trending items, with options for refreshing recommendations every 30 mins, 1 hour, 3 hours or 1 day, based on the most recent interactions data from users.

Today we are announcing support for tags in IAM policies to allow granular control over access to Amazon Personalize resources and operations. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations – no ML expertise required. Tags are labels in the form of key-value pairs that can be attached to individual Amazon Personalize resources to manage resources, or allocate costs. With this launch, customers can also perform tag based access control for Amazon Personalize resources and operations such as modify, update or delete. For example, you can limit access to delete or update operations to specific individuals to avoid any accidental impact to your production environment. This functionality also allows customers with multi-tenant deployments to partition access to resources across their end customers. This functionality is available for several Amazon Personalize resources such as dataset groups, solutions, campaigns, recommenders, import jobs, batch inference, batch segment jobs and other resources. 

Amazon Kendra is an intelligent search service powered by machine learning, enabling organizations to provide relevant information to customers and employees, when they need it. Starting today, AWS customers can use the Amazon Kendra S3 Connector to index and search documents from S3 hosted in their VPC. 

Amazon Location Service adds a new data source in Southeast Asia, GrabMaps, offering maps, search, and routing. Developers building applications in Southeast Asia can display their data on local up-to-date maps, use search boxes to locate end-user addresses and points of interest, and calculate routes using real-time traffic conditions.

This year’s CES had a Gallery of Flops. Here are some of them:   Apple Pippin 1995 Apple’s sole attempt at a games console.   The TwitterPeek of 2009 – a dedicated Twitter terminal   Nintendo Virtual Boy of 1995 – 3D tabletop game console with headset Rejuvenique Face Mask of 1999 which used electrical …

The post CES: Flops appeared first on Electronics Weekly .