Email is one of the most effective channels for customer engagement, but generic, one-size-fits-all emails typically have lower engagement rates. Amazon SES now includes the ability to create email templates, which you can use to send personalized emails to your customers. 

Amazon EC2 Container Registry (Amazon ECR) now allows you to create rules to automate image cleanup across your Amazon ECR repositories.

You can now specify whether column names returned by SELECT statements are uppercase or lowercase. With this feature, you can now set a session-based parameter to enable your case-sensitive applications to easily query Amazon Redshift. For more information, see describe_field_name_in_uppercase  in the Amazon Redshift Database Developer Guide. 

Today we’re announcing enhancements to Amazon RDS Reserved Instances (RIs) that make them more flexible and easier to use, helping you get the most out of your RI discount. RIs give you the option to reserve a database instance for a one or three year term, and in turn receive a significant discount compared to on-demand instance pricing.

Today Amazon Web Services and Microsoft announced a new deep learning library, called Gluon, which allows developers of all skill levels to prototype, build, train and deploy sophisticated machine learning models for the cloud, devices at the edge and mobile apps.

FCC Aqualia has won the contract to operate Burgos wastewater treatment plant in northwestern Spain against other “recklessly low” financial tenders.

The International Desalination Association (IDA) has named its new board of directors for 2017 to 2019.

Evoqua has filed for an initial public offering (IPO) and is simultaneously in talks over the sale of the company, reports MarketWatch.

The global desalination market added 4.2 million m3/d in contracted capacity globally during the year to 30 June 2017.

Osmoflo’s Ebeye, Marshall Islands desalination plant officially opened on 10 October 2017, following successful commissioning and performance testing.